Health Promotion - Behaviour Change Communication Activities

BCC for developing effective models to combat Non Communicable diseases and accidents

1. KAP study at baseline to establish baseline on dietary patterns, exercise patterns, health beliefs.
2. Develop population wide approaches for smoking cessation
3. Engage appropriate Government Departments on
1. Policy on taxes on tobacco and related products
2. Smoking bans in public places
3. Bans on advertising tobacco products
4. Determine adult smoking prevalence
5. Promote addressing CVD as public health priority through advocacy and awareness building
6. Modify behaviour relating to diet and exercise
7. Development of school / workplace programs to learn to live healthy
8. Develop a road safety policy based on the Haddon’s Matrix

Sensitisation of

1. Service Providers : For patient friendly behaviour, client – centred services and treatment of patients with dignity and respect
2. Community: On influencing the health seeking behaviour of potential beneficiaries and orient them towards seeking safe and rational health care. There will be a focus towards making the community aware about the available health services (e.g.. CEmONC)
3. Specific Issues : The BCC activities will be focused to create awareness in the community on specific diseases like malaria, TB, Diarhoea, Non Communicable diseases like CHD, DM , Cancer etc. Women and Children will be specifically targeted.

The BCC strategy would specifically address the following aspects of the behaviour:

• Sensitising providers for friendly behaviour with patients
• Promoting provider behaviour for rational drug use and adequate prescriptions
• Facilitating community to demand services by service providers
• Improving awareness about the health services
• Promoting correct perception about the gravity of different types of sickness
• Reducing the perceived quality gap though better communication
• Promoting cleanliness, proper waste disposal, and prevention of diseases